What’s In A Name?
June 13th, 2003 1:16pmWhen I first heard of SpikeTV, I thought, LAME, really, really LAME, but I never thought of Spike Lee. Then I heard of Spike’s lawsuit, so I asked friends, family, and co-workers what they thought of when I said “SpikeTV”. I got a myriad of responses, but not one had even an inkling to do with Spike Lee. Everyone seemed very surprised when I explained why I was asking. Still, I tried to remain quiet and let justice sort this one out, but clearly justice has lost its mind.
This really bugs me. Suddenly Spike Lee has decided any use of the word “spike” clearly must be in reference to him? Are you kidding me? Adjust your ego down a peg. You are an Academy Award winning director, no one, not even an ignorant redneck is going to see Stripperella, Gary the Rat, and the WWE and say, “Wow, Spike Lee really sank to a new low when he decided to televise this crap”. One of two things will happen, most of us will do the intelligent thing and change the channel, the rest will continue killing brain cells sucking in the mindless junk, but neither group is going to be thinking of Spike Lee.
I could understand his objections if he actually had been trying to start his own network named SpikeTV to show marathons of his movies 24 hours a day 7 days a week, but the fact that he objects solely on the basis that people will associate his name with garbage programming is absurd. What is worse is State Supreme Court Justice Walter Tolub didn’t laugh his ass right out of court; he is allowing a trial to progress in spite of common sense, other uses of the word within the English language, the network’s list of other famous “Spikes”, and the fact that this Spike’s actual name is Shelton. However, he has ordered Spike Lee to post a $500,000 bond to cover damages to the network just in case he doesn’t get the legal slam dunk he expects.
To help prove his point, Spike recruited the ever reliable and costar of The 25th Hour, Edward Norton (whose judgment is clearly impeccable), and former Democratic Presidential Candidate and NBA legend Bill Bradley (again who doesn’t trust this guy’s judgment, after all, he was elected President…err…wait, no, no I guess that didn’t work out, did it?). Both of these men are prepared to testify when they first heard of SpikeTV they thought Spike Lee was affiliated with the network. Try not to be so forthcoming about your ineptitude gentlemen.
The ironic part about this whole lawsuit is, it has insured whenever I hear SpikeTV mentioned, I will forevermore associate it with Spike Lee. The only person he has to blame for this is himself. Gone are the days of thinking he was an incredible director, a visionary storyteller, now I will see him as he never wanted me to, as a prop in a media game designed to get me interested in a fledgling network. No matter what the outcome of the trial is TNN is the winner.